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【College of Management USR】NSYSU and Laser Tek join hands for rural-urban integration – Rural Field Olympics Concert

National Sun Yat-sen University’s USR and Laser Tek Taiwan Co., Ltd.’s CSR continue to practice agricultural sustainability, urban-rural relations and local friendliness. On November 6, they cooperated for the third time in organizing the “Golden Wind and Rice Song: Autumn Harvest Concert.” The stage was set up to the backdrop of pastoral scenery, accompanied by music and poems to stimulate the imagination, with local community culture for nourishment. Nearly 300 corporate employees and university teachers and students participated in crop harvesting and rural Olympic Games in person. They enjoyed Taiwanese folk songs, animated soundtracks, and orchestral creations by young people who have returned to their hometowns to create a touching rendition of the autumn harvest and to promote the integration of urban and rural areas, industry and academia.

In his opening remarks of the event, Professor Jui-kun Kuo, Associate Dean of the College of Management, NSYSU said that the university has been linking corporate resources with local needs. In the first year of collaboration, the university planned a family day for employees inspired by the SDGs. In the second year, the university assisted enterprises to “adopt” local organic rice and cooperated with music and arts groups to hold an autumn harvest concert. This year, they have expanded the scale and deepened the close cooperation among all parties to promote the Golden Wind Rice Song concert and rural Olympics, working together to develop more impactful and sustainable initiatives.

Professor Jui-kun Kuo and instructor Sheng-yuan Wang of the Institute of Public Affairs Management of the College of Management, NSYSU jointly conducted a course on writing sustainability reports, leading students to participate in a CSR project in the field and to go beyond case study data reading comprehension to actually participating in promoting the learning project in the field. Hui-hsin Lo, a student in the Graduate Institute of Arts Management and Entrepreneurship, said that through the process, she realized the infinite possibilities and practical benefits of CSR when it actually meets local needs. The international students of IBMBA also expressed that it was a valuable experience and that they are looking forward to bringing back the experience of participating in activities on local culture and sustainability issues in Kaohsiung to their own countries. Therefore, through long-term and close cooperation, the College of Management, NSYSU will continue to deepen its action plan in the management of USR, local connection and responding to sustainability issues such as eco-friendly agriculture, art-enterprise cooperation, and urban-rural development. It is expected that not only will the USR and CSR teams work together to move forward, but that they will also be able to subconsciously influence the sustainability views of all stakeholders, creating a link to PSR (Personal Social Responsibility) and expanding their social influence.

Laser Tek Chairman of the Board Tsai-hsing Cheng especially invited the board members to participate. In the interview, he mentioned that the company upholds the spirit of respecting nature and loving people. This year, in addition to increasing the number of hectares and crop types, they will plan a public welfare rice donation at the end of the year to share the fruits of the autumn harvest with the underprivileged children and families in the vicinity of the factory, in order to expand the influence of the community, allow the seeds of sustainable development to continue to sprout and to deepen belief in co-prosperity and common good. The employees brought their families to harvest rice, pick carrots and melons, and enjoy the rare rural scenery. Children and adults also joined in straw rolling relay races and sugar cane javelin throwing, experiencing the rural community’s lively and interesting local charm. Chin-hao Chang, director of Laser Tek’s management office, mentioned that internal participation has increased year after year. Employees also order their own packages of rice from the contracted division, Yuan-ri Organic Rice, to distribute to their friends and relatives.

In addition, the College of Management’s USR team (USR X CSR) co-organized the “Planting Summer: Plowing One Field” DIY rice pot planting event with Laser Tek in July. The enterprise partners shared their chronicles of growing rice in their own homes through a LINE group photo album, and asked the organic farmers to share their experience with them in a timely manner. Almost all of the staff harvested golden ears of rice, receiving the “Golden Ears Award” on stage at the concert. I-chieh Tseng, an award-winning employee from the Finance Department, said: “It is very meaningful to see that children will take the initiative to care about the cultivation process, reminding their parents to water the plants together, which not only helps children to treasure food, but also promotes parent-child interaction and cooperation.”

The concert invited local music groups in Kaohsiung, including Youth Banana (台青蕉樂團), who opened the concert with the songs “Nakasi Together” (做伙那卡西) and “Cultivate Youth” (種下青春), conveying the image of music as an expression of local rural action. Six Arts Music (六藝樂集) performed Taiwanese folk songs such as “April Rainstorm” (四月望雨組曲) and “Rice Dumplings” (燒肉粽) to evoke nostalgic feelings, while the Kaohsiung Philharmonic Brass Orchestra used Hayao Miyazaki’s animated music and Chinese and English pop songs to blend the musical boundaries. The Kaohsiung Philharmonic Cultural and Arts Foundation CEO Hung-chang Chu said that by working with CSR to give back to the local community, the orchestra members enjoyed playing and also found it truly meaningful. 

(Written by the USR team of the College of Management, NSYSU / Edited by the College of Management)
 

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