The College of Management at the National Sun Yat-sen University (NSYSU) aspires to be the model institution of business management education in Asia. The school is committed to promoting ethics, social responsibility, and sustainable education. What's more, the school put great effort into cultivating relevant talents. Since 2018, NSYSU has published its annual “Sustainability Report” and “Sustainability Bulletin of College of Management, NSYSU” for four consecutive years. The Office of Sustainability and Social Responsibility (ORSA) was also established to help support the strategic direction of the College of Management. In order to implement the social responsibility of the school, the Career Development Office under the College of Management assisted the students in the College of Management and Hult Prize to organize the 2023 Hult Prize OnCampus Final at NSYSU, which was held on December 3rd, 2022.

The 2023 Hult Prize OnCampus Final at NSYSU was held in classroom CM1037 from 9:30 a.m. to 5:25 p.m., with “Redesigning Fashion” as this year’s theme. There were 15 competing teams this year, most of which are students from Professor Lu and Professor Li’s IBMBA course,  Business Ethics and Social Responsibility. The participants who joined this year’s competition were made up of students from different countries and professional backgrounds. With the goal of representing NSYSU in the Semi-Final at the Asia-Pacific Regional Summit, the competing teams gave their all and pitched their most innovative proposal to the judges.

The NSYSU Hult Prize Club is honored to invite Professor Chien-Yuan Sher, the Director of the International Program, to give the opening speech. The guest judges this year were Mr. Shih-Sian Jhang, assistant professor of the Department of Finance at NSYSU, Ms. Qiao-Zhen Lin, the founder of QZL Jewellery, and Mrs. Sabrina Chen, the CEO and president of Spring Lotus. The teams were judged on four selection criteria: pitch, idea, team, and impact. At the end of their presentation, the judges also provided their feedback to the teams and how they could further refine their proposal.

The top three winning teams from this year’s Hult Prize OnCampus Final were BGA, The Fashion Bank, and SUITable. BGA took Tri-suits as its core theme and proposed Marinylon as a more environmentally friendly material to use as the fabric. With the concept of customized rental wardrobes, The Fashion Bank developed an app with a target audience to reduce fast fashion consumption and increase the rate of reusing clothing. For team SUITable, they focused on repair and customization stores, putting forward a market positioning, unlike others, offering a refreshing proposal.

In the Q&A segment, the judges asked each team further questions about their proposal. The questions and suggestions given to most teams by the judges are on financial planning and budgeting, and whether the proposals would have a social impact. The judges also mentioned that many teams have the idea of planning to cooperate with other companies and brands. If the teams can contact these companies or brands for their willingness to cooperate or ideas and suggestions for the plans, it will give their plans extra points. As for the winning team — BGA, who will advance to the semi-final, the judges suggested that they could look further, expand their target market to the entire sportswear industry, and be able to visit the existing manufacturers that manufacture Marinylon to conduct an in-depth investigation before entering the next stage.

All the competing teams in the OnCampus Final developed their proposal from the perspective of day-to-day life, paying attention to social change, everyday issues, and future trends. The organizing committee hopes that upon hearing the feedback from the judges, all the participating teams can enhance their proposal and put their project into practice in the future, bringing about change in society. 

For more information about the Hult Prize Club, please follow our Facebook fan page, Instagram, and the official website of the Hult Prize at NSYSU to receive the latest news. Furthermore, NSYSU Hult Prize Club will also bring a series of valuable lectures, training, and various events for students. You are welcome to follow us and participate in future activities!

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(Written by Hult Prize Club / Edited by College of Management)