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《111-2 GHRM608》How does HR shape corporate culture - Porsche Taiwan (March 24, 2023)

《111-2 GHRM608》How does HR shape corporate culture - Porsche Taiwan (March 24, 2023)

Human Resources Competency Development class (GHRM MBA), instructed by Professor Shyh-Jer Chen and Professor Heidi Chang, welcomed Carly Ma and her HR team from Porsche Taiwan, a devoted subsidiary of Porsche AG. Porsche Taiwan has imported and distributed Porsche automobiles in Taiwan since 2018. Ms. Ma is currently the Human Resource Manager at Porsche Taiwan. Along with her team, Charlie, Sean, Vivian, and Tiffany, they shared how HR shapes company culture at Porsche Taiwan. Ms. Ma has gained extensive HR knowledge in various organizations throughout her career. Before joining Porsche Taiwan, she was HR Business Partner at Amazon Canada. Her expertise includes planning and deploying programs to empower employees and enhancing employee engagement and talent management. 
 
Ms. Ma started the session with a brief introduction to the company and her professional experience. Ms. Ma highlights that the HR department at Porsche Taiwan reports directly to the CEO, which allows them to be involved in strategic planning, thus increasing efficiency. In addition to posting job openings, managing payroll, providing training, and planning engagement events, the Porsche HR teams’ responsibilities include ensuring fair and consistent practices among employees, designing work models, including work-from-home options, managing employee relations, developing people strategy, e.g., hiring candidates with aligned goals, implementing change management in shaping organizational culture.
 
Ms. Ma also mentioned the CSR program - Dream Together at Porsche Taiwan with the collaboration partners BoYo Social Welfare and The Society of Wilderness. The program started in 2019 with five pillars of engagement: Society, Environment, Education & Science, Culture, and Sports. Some of the initiatives under the program include the Porsche virtual run, BOYO summer class tour, and beach cleaning family day events. It showcases how Porsche Taiwan is doing what suits profitability, the environment, and society rather than just focusing on the company's growth. With ‘Dream Together’, Porsche Taiwan hopes to make people reach closer to their dreams. 
 
Mr. Charlie Chang, HR Generalist at Porsche Taiwan, then emphasized that organizational culture is crucial for the success of Porsche Taiwan because it increases employee engagement, helps retain top talent, builds the employer's brand, and ultimately increases overall productivity. Therefore, investing in creating a positive organizational culture that aligns with the company's values and goals is vital. Mr. Chang first asked students “what is your ideal work culture”, and “is your ideal work culture realistic”? He explained what corporate culture is like at Porsche Taiwan by introducing the Competing Values Framework (CVF) published in 1983 by R.E. Quinn and J. Rohrbaugh. 
 
The CVF two-dimensional framework refers to assisting an organization in understanding its culture and determining what makes it genuinely effective with its vertical axis, illustrating where the organization's culture lies between being flexible or stable and the horizontal axis, indicating whether the organization is more internally or externally focused. Porsche Taiwan falls into the Clan (collaborate) quadrant representing teamwork, effective relationships, personal empowerment, and talent management. They believe a people-oriented culture results in a less hierarchical structure, enhancing employee engagement. 
 
The class enjoyed Ms. Ma's and her team's lively and enthusiastic lecture and learned much from her practical sharing. Participants gave positive feedback and highly recommended this course. They considered this sharing beneficial in understanding how important creating a positive work culture is. The class was fully engaged in the case study session and had very interactive discussions. As part of the feedback toward students’ presentations, Porsche Taiwan HR team shared their experiences on building a culture of integrity, having ownership in a growth mindset, office cleanliness, and work-life balance. The class highly appreciated the team’s effort to come to Kaohsiung and share their valuable experience.

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